Given the recent disaster caused by the earthquake in Haiti, Highmark has created a matching charitable donation program for the Haiti relief effort. Anyone at Highmark may participate. Highmark will match the first $100 of any donation made by a Highmark employee or consultant. UNICEF was the selected charitable organization from the long list of organizatons because of their good reputation, their dedication to children, and the fact that UNICEF has committed that 100% funds raised for Haiti will go directly to support the Haiti relief effort.